Hi! I'm Sandy..
I’m a highly passionated human being that has a big interest in people, culture and the magic that happens when we create group synergy.
I like to engage with people and brands to understand their needs and aspirations, to better design products and services that make sense whether they are digital, physical or both.
I believe design shapes the life we live so it’s important to be mindful of what I put out there.
Therefore I’d like to discover the hidden privileges in design, in order to create better experiences for all-humans and not just a part.
How do i work?
Empathise
Empathise with the user and designing and meeting them from where they are.
draw insights based on qualitative and quantitative research.
Ideate
Ideate based on the insights drawn from the users needs and desires.
Iterate
Prototype and do continuous user-testing to assure the product is based on the desires and needs of the user.
soft skills
- Facilitation
- Problem Solving
- Ideation Queen
- Team Building
- Self-Motivated
- Bold
Hard skills
- Figma
- UX/UI
- Visual Design
- Adobe Illustrator
- Adobe After Effects
- Balsamiq
education
- Digital Media Creative
Hyper Island
2019-2021 - Spanish
Universidad EAFIT
2018
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